In this session...
How are brands using gaming to engage Gen Z and Gen Alpha? How are they taking advantage of a new full-funnel marketing opportunity? And how are they measuring their success?
Instagram, Facebook, and X are some of the most deleted apps of 2024, but the number of new brands entering Roblox grew by 90% in the first half of this year compared to the first half of 2023.
Join Charles Hambro for a crash course introduction to brands in gaming and virtual worlds, from Roblox and ZEPETO to Fortnite and Minecraft.
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How are brands using gaming to engage Gen Z and Gen Alpha? How are they taking advantage of a new full-funnel marketing opportunity? And how are they measuring their success?
Instagram, Facebook and X are some of the most deleted apps of 2024, but new brands entering Roblox grew 90% in the first half of this year compared to the first half of 2023. Join GEEIQ as we reveal the 2024 data behind this transformational marketing channel, from UEFA and Versace's community building and engagement on Fortnite to Walmart and Paris Hilton's real-world commerce and loyalty enrolment on Roblox.
Charles Hambro is CEO and Co-Founder of GEEIQ, working with the likes of COACH, NASCAR and H&M to utilize gaming and virtual worlds as long-term marketing channels for customer acquisition and revenue generation.
In 2023, Charles was named one of Vogue Business' 100 Innovators for his relentless pursuit of putting data at the heart of brand activations in a space that too often prioritizes PR and bluff.
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What You'll Learn from This Session...
- How are brands in gaming moving beyond press and PR, to performance marketing and ROI?
- How are early-mover brands using virtual worlds and items to sell real-world products and reward tomorrow's consumers?
- How are players socializing, how are the platforms evolving and why should the community always come first?
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