In this session...
Unless you’ve been living under a rock, you know data is the corner store of every decision, from which Hollywood blockbusters get made to which channels get paid. With so much riding on finding the right data, only the bold and the brainy take the "w". Their secret? Learning from recent advancements in performance advertising to apply the same science and rigor to building great brands.
Reddit and Kantar unpack how you can blast through inefficiency and lack of actionable data and supercharge brand growth.
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Marketers have made tremendous progress over recent years as the playbook for performance campaigns has crystalized: budget planning through comprehensive MMM programs and optimize through conversion tracking to drive outcomes.
Brand marketers can learn from the same rigor and science used for performance campaigns -- all tying back to the primary source of truth for leading CMOs -- brand tracking in place of MMM and brand lift measurement in place of conversion metrics.
This is not just another session—it's your ultimate gateway to revolutionizing your advertising strategy and your frontline assault on inefficiency and wasted spend. Discover how to harness cutting-edge strategies that will not only elevate your profitability but also drive relentless brand growth.
We’re not just talking theory. We’re sharing the latest techniques and key examples on how to dazzle your audience with tactical brilliance.
Only thing required to igniting your brand’s future is attending.
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What You'll Learn from This Session...
- Brand focused performance advertising doesn’t erode consumer sentiment and confidence – as long as you structure it correctly.
- Brand trackers need to evolve to be more channel focused so that marketers get the full value out of their campaigns.
- How brand advertisers can embrace a model similar to performance advertising to achieve similar results and grow their brands
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