In this session...
As social media has evolved from 'creating connection' to a search engine for younger audiences, the relationship between brands, publishers, and creators is more critical than ever. With the threat of misinformation, how news brands behave on social is becoming more culturally relevant and creative. And as news storytelling starts to become more sophisticated, it's becoming an increasingly trusted way for brands to stand out and reach new audiences. We'll unpack how brands can maintain trust in a complex digital ecosystem.
What You'll Learn from This Session...
- We’re well past the days where a ‘set it and forget it’ blocklist is an effective strategy to build trust among audiences. We’ll go beyond the blocklist, examining what brand safety looks like in a social-first world.
- By participating in authentic, culturally relevant storytelling, brands not only safeguard their reputation but also create meaningful, lasting connections with audiences who value transparency and integrity.
- We’ll reclaim brand safety as an opportunity to build trust among diverse, engaged audiences. Brand safety has often been used as an inhibitor, and we’ll flip the narrative by unpacking how brands can position themselves as active participants on social.
- To truly take advantage of this shift, brands need to be able to measure impact. We’ll discuss strategies for leveraging measurement to build trust and maximize the opportunity.
