In this session...
This panel follows the great Advertising Week tradition of bringing different perspectives together to help everyone grow. SoundStack CRO Rockie Thomas chats with Ira Glass, host of celebrated This American Life, and Scott Davis, SVP, NPR Sponsorship, in this bridging of the divide between creativity and business.
How can someone who runs ad sales for a podcast publisher break out of the daily mind-jumble of CPMs, DSPs, DAI, and myriad other acronyms, and get inside the head of the host? By that same token, how can a host better understand all of the mechanics that help deliver and monetize their shows – mechanics that keep them entertaining and informing the world? Join us to find out.
What You'll Learn from This Session...
- How hosts influence business/tech decisions in podcasting
- Which innovations move the needle the most
- How knowledge sharing across teams/disciplines helps podcast businesses grow
- How the confluence of creativity and tech plays out in podcasting over the next few years
