In this session...
Every industry has an established player that doesn’t have to worry about recognition, shelf space, or brand consideration. This conversation is not for them. In this panel, three brands that excel in punching above their weight will discuss how they are working harder, smarter, and braver to stand out to consumers in the marketplace.
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Join the top marketers from Crunch Fitness, Duke’s Mayo, and Olipop for a conversation (moderated by Familiar Creatures Co-founder Justin Bajan) that will cover everything from brand building in crowded channels to non-traditional media channels - and everything in-between.
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What You'll Learn from This Session...
- How to maximize a limited marketing budget while staying true to your brand.
- Insight into the strategic approach and creative that fuels challenger brands.
- How, and why, outside-the-box thinking is a must for taking on more established competitors.
