In this session...
Coke tastes different in other countries, but a Birkin is a Birkin wherever you go. Why? A panel of global marketers with experience spanning healthcare, food & beverage and retail in Europe, the Americas, Asia and beyond will discuss examples of why it’s important to be well-versed in local customs. The panel will also explore when a brand should stay true to their core self and when they should customize their messages and products to their customers.
What You'll Learn from This Session...
- How to know when to change your branding to suit customers
- Lessons from multiple industries including healthcare, food and retail
- Best practices that are relevant to all sized businesses
