In this session...
You may know the old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” An average consumer can interact with brands across 20+ different channels in a single day (email, digital, social, video), leaving you to find new ways to capture their attention – and to know if it worked. But how? Focusing on streaming TV, where businesses of all sizes can now reach customers on the biggest screen in their home, you’ll learn how you can stay top of mind with customers.
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You may know the old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” An average consumer can interact with brands across 20+ different channels in a single day (email, digital, social, video), leaving you to find new ways to capture their attention – and to know if it worked. But how? Focusing on streaming TV, where businesses of all sizes can now reach customers on the biggest screen in their home, you’ll learn how you can stay top of mind with customers from inspiration all the way to purchase. You’ll leave with steps to develop your own strategy to reach customers at scale, and make sense of the metrics that matter to fuel your business’s growth.
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What You'll Learn from This Session...
- Advertising on streaming TV has historically been for brands with big budgets. Not anymore.
- With the power of Amazon first-party shopping and streaming signals to reach your audience, plus measurement capabilities, Sponsored TV from Amazon Ads makes streaming TV ads available to and effective for all businesses.
- You don't have to be selling in the Amazon store to use it. Discover how local businesses are reaching the right viewers while maximizing ad spend efficiency.
