In this session...
With countless platforms and methods to advertise, the landscape can feel overwhelming. Advertisers increasingly seek visibility into where their ads appear and the content they’re buying. This panel, featuring experts from Taboola and Jounce Media, unites advertisers, measurement professionals, and publishers to explore how they define and achieve this transparency. We’ll discuss how advertisers can gain greater control over their media environments and maximize the value of their ad investments.
What You'll Learn from This Session...
- Demystification of the MFA conversation
- Digs into how advertisers can obtain transparency in their media buys
- Bringing together a solution provider, media company and agency perspective for a real conversation on the state of trust in media buying
