In this session...
The ecosystem may be feeling AI fatigue: amidst fervor around generative AI, and AI-washing, it’s easy to lose track of real innovation and impact. However, tuning AI out, just as companies are starting to drive real value, means data-driven marketers risk losing out on tools that will transform the way marketing is done. Just as data has transformed the way marketers can create personalized, engaging experiences for their customers, AI tools can drive their effectiveness to new heights, changing the way marketers connect.
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Speaking with leaders of companies that have brought AI marketing tools to maturity, this panel will recap the state of data-driven marketing in order to provide a glimpse of how AI tools build on this, driving better marketing returns than ever before. The panel will also highlight newly announced partnerships that bring AI to real marketers, and how these partnerships can be tested and used.
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What You'll Learn from This Session...
- Showcase perspectives from three AI market leaders to help frame companies’ AI thinking.
- Explore newly announced AI partnerships to understand how the industry has and will shift with these developments.
- Highlight concrete next steps that marketers can take to help drive campaign effectiveness with AI.
