In this session...
As advertising strategies become more sophisticated and locally targeted, agency and in-house teams face growing resource limitations and capacity constraints. This co-panel will feature proven ad tech leaders to highlight proven strategies for harnessing data and automation to maximize ad performance at scale.
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As advertising strategies become more sophisticated and locally targeted, agency and in-house teams face growing resource limitations and capacity constraints. This panel will highlight proven strategies for harnessing data and automation to maximize ad performance at scale.
Key takeaways include:
- How to leverage centralized data systems to enable custom, localized targeting, enhancing audience segmentation and personalization through AI and machine learning
- Addressing capacity challenges by automating key ad operations, aligning business logic for compliance, and optimizing resource allocation to overcome labor and staffing constraints.
- Utilizing data for real-time campaign optimization and personalized messaging
- How to future-proof your strategies by investing in emerging technologies and channels, focusing on building first-party data assets and leveraging AI advancements for improved reporting and insights, positioning advertisers for long-term success.
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What You'll Learn from This Session...
- How to run multichannel advertising directly from data sources, and higher performing, locally-targeted campaigns at scale
- How to scale your operational capacity: Tackle the "Capacity Crisis" by automating key ad operations, aligning business logic for compliance, and optimizing resource allocation to overcome labor and staffing constraints.
- How to test and optimize new and emerging ad channels, instantaneously and at scale
- How to apply AI and automation across your ad operations and reporting for improved efficiency, control, compliance, and business resilience
