Highlights Calendar Speakers
New York 2024
Tracks Venues
Advertising Week New York 2024
CTV Fireside Chat - Understanding the Gateway Ad and How Data Has Evolved
Tuesday, 08 October at 2:10 PM
Tech Stage
Alexander Stone
Jules Strachman
Ryan Kenney
Nicole Malitz
Advances in AdTech

In this session...

Explore strategies for overcoming the "walled garden" approach and unlocking new opportunities in the advertising ecosystem.

What You'll Learn from This Session...

  1. Addressing if CTV is currently a buyer or a seller’s market.
  2. Understand how buyers are using CTV data to inform their purchase decisions.
  3. Explore how brands are leveraging CTV home page as their gateway to their audiences.

Presented with


Speakers

Alexander Stone SVP, Advanced Video & Agency Partnerships Horizon Media
Ryan Kenney SVP, Streaming Platform Magnite
Jules Strachman VP, Device Partner Marketing Peacock (NBCUniversal)
Nicole Malitz Director of Publisher Development TiVo

Event Details

Event Type Session

Track  Advances in AdTech 

View Track
100 Broadway, 14th Floor,
New York, NY 10005
info@advertisingweek.com
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