In this session...
As the industry advances in Connected TV (CTV), this session will tackle the key challenges, innovations, and collaborative strategies reshaping the ecosystem. We’ll explore how to effectively engage audiences across screens—from open web to CTV—and leverage contextual targeting for maximum impact.
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Join us to address pressing issues for advertisers and publishers, and learn how to utilize data to evolve strategies beyond top-of-the-funnel approaches. Don’t miss this opportunity to understand the future of CTV and the essential actions for success across the industry.
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What You'll Learn from This Session...
- Gain insight into the key challenges faced by publishers and advertisers in the evolving CTV landscape, and identify strategies to navigate these complexities for improved outcomes.
- How contextual targeting, driven by AI and data, is reshaping CTV beyond traditional genre targeting, leading to more effective audience engagement.
- The vital role of innovation in safeguarding data and ensuring brand suitability is essential for securing long-term success in the CTV space.
- The upcoming wave of innovation will enable advertisers and publishers to create more dynamic and impactful CTV strategies.
