In this session...
In an increasingly crowded digital advertising ecosystem, brands have turned to innovative experiences to extend the reach of their ad dollars, and maximize ROAS. But with new tools rolling out every day, how can you ensure you’re choosing the right strategy for your brand & goals?
Join us to learn how technologies, like Predictive & Generative AI, secure data sharing, and server-side integrations, will be a key differentiator for businesses looking to lower CAC and boost match rates in the changing advertising landscape.
What You'll Learn from This Session...
- An overview on the AdTech landscape and how advertisers leverage innovative technology, like AI, to stand out amidst the noise
- How secure data types will be a key differentiator in the coming years
- Benefits of flexible advertising solutions beyond cookie deprecation
