In this session...
Engaging today's sports fans—especially Gen Z —requires a whole new playbook. This panel will explore how marketers are adapting their approaches to captivate sports fans across multiple platforms, how real-time game data is being leveraged to optimize programmatic campaigns and elevate creative content, and how the NFL and other leagues are expanding and diversifying their fanbases.
What You'll Learn from This Session...
- Discover how Marketers are Rethinking their Strategies to Reach Gen Z Sports Fans
- Learn How Live Game Data is Being Used to Pace Programmatic Campaigns and Enhance Creative
- Understand How leagues like the NFL are understanding and expanding their fanbase
