In this session...
Last year’s VAB panel “CTV and Retail Media” was a top 10 panel at AWNY. We’re back to share updated strategies and innovations on how brands are using the powerful combination of CTV and Retail Media Networks to drive critical mid-journey outcomes like ad engagement, brand consideration, intent and actions taken.
What You'll Learn from This Session...
- • Updated Strategies in CTV and Retail Media: Discover the latest approaches brands are using to drive key mid-journey metrics through CTV and retail media
- • Driving Consideration: Learn how to enhance ad engagement, brand consideration, and consumer intent using innovative CTV and retail media tactics
- • Insights from a Top-Ranked Panel: Gain valuable takeaways from one of AWNY’s top 10 panels, now with fresh insights and proven strategies for 2024.
