In this session...
In this fireside chat, Rob Cukierman, Chief Product Officer at LoopMe, will sit down with a senior industry leader to discuss how brand advertising can continue to drive long-term business outcomes in today’s media environment. They will explore how an AI-driven approach, which combines advanced performance techniques with traditional brand metrics, is helping brands adapt to a new world of brand building in the post-TV era.
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Television has historically been the cornerstone of brand building and driving long-term brand effects. However, with the rapid decline in traditional TV viewing and the evolving landscape of new and varied video inventory and placements, brand advertisers are facing unprecedented challenges and opportunities.
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What You'll Learn from This Session...
- Brand advertisers need to adapt. The old playbook for brand building may not be as effective in today's media environment.
- An AI-driven approach can help brands navigate the complexities of the new media landscape and achieve long-term business outcomes.
- Combining performance tactics with brand metrics is essential for navigating today's media environment.
