In this session...
In today's media landscape, marketers must weigh copious choices when it comes to data, measurement, inventory, activation - list goes on. To navigate these options, marketers need experienced partners for precise audience targeting, accurate measurement, and deterministic attribution. Join us to unlock the true potential of optionality, simplifying advertising and streamlining planning and buying from local to national campaigns. Learn why flexible, data-driven partners are key to better campaign performance and outcomes.
What You'll Learn from This Session...
- Flexible Transaction Models: Discover the importance of choosing partners that offer versatile transaction options, including programmatic, managed service, and addressable advertising, across both set-top box and streaming TV, tailored to local and natio
- MVPDs like Spectrum Reach help you see the full picture from targeting audiences to measuring outcomes with deterministic attribution.
- Look for partners that put your first party data to work. Spectrum Reach customer data match and incremental reach analytics are industry leading.
