In this session...
As the college sports landscape changes on an almost daily basis, a new breed of change make have emerged to shape the NIL landscape. Hear from leaders in the NIL movement representing Universities, Collectives, Brands and Talent discuss the latest from the frontlines of college sports. We'll explore how these key players are driving athlete brand-building, facilitating sponsorships, and leveraging digital ecosystems to maximize opportunities for student-athletes. Gain insights into the opportunities and challenges that have emerged and what the future holds for the intersection of college athletes and commerce.
