In this session...
NIL+ program kicks off with industry leaders diving into the rapidly evolving world of Name, Image, and Likeness (NIL) and its profound impact NCAA Student Athletes have at accessing the Gen Z consumer. As the NIL era reshapes the landscape of college sports, Student Athletes are not just competitors on the field but influential brand ambassadors off it. This conversation will explore how brands can effectively collaborate with Student Athletes creating mutually beneficial partnerships that not only empower Student Athletes but also drive significant growth for companies engaging with the valuable Gen Z audience.
