In this session...
In a rapidly evolving media landscape, the demand for precise, efficient, and privacy-compliant data sharing and audience targeting has never been greater for both brands and publishers. Despite advancements in consumer media consumption, the business side of media has struggled to keep up. Traditional measurement methods, reliant on panel-based systems and broad demographic targeting, fall short in today’s fragmented media ecosystem.
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The need for more precise, data-driven advertising strategies is clear, but the question remains: how can advertisers achieve this in a way that is both efficient and privacy-compliant?
Join us for an insightful panel on the future of advanced measurement, data clean rooms, and attribution technology featuring experts and leaders from Warner Bros. Discovery, VideoAmp, and Snowflake.
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What You'll Learn from This Session...
- Leveraging Data Clean Rooms eliminates the need for pixel-based tracking, further reducing operational expenses while improving efficiency.
- Measurement partners that onboard multiple identity partners can improve both accuracy and coverage (more identifiers resolved into identities).
- WBD has seen 166% growth in cross-platform campaigns guaranteed on VideoAmp currency.
