In this session...
What do you get when you mix the best entertainment and sports with a little bit of magic? The Disney portfolio! More and more marketers are leaning into the power of the holidays, well beyond the traditional season, and are adopting multi-year commitment strategies to capture the attention and engagement of the most festive audiences across Disney platforms.
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In this session, hear how brands are tapping into Disney’s sports and entertainment playbook and evolving their strategies to capitalize on the cultural moments that matter to their audience – 365 days a year.
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What You'll Learn from This Session...
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