In this session...
With media competing fiercely for audience time and attention, ads need to be more than just seen—they need to be remembered. This session dives into the power of ad resonance, showing how to fuse ad memorability, ad reach, and outcomes to craft campaigns that leave a lasting impression and drive results.
What You'll Learn from This Session...
- Why advertising resonance is more important than ever as TV impressions are stretched and even shrink across platforms.
- Learn how highly resonant ads, targeted to the right audience, in the right content environment, can drive better results for buyers and sellers.
- Discover how advertising resonance can be measured and integrated with advertising outcomes research.
