In this session...
Previously, CMOs and brands could reach consumers on just a handful of channels, where they could interrupt them with prescribed messaging. That model has flipped on its head, with consumers dictating the conversation and taking, shaping and sharing brand content. This has forced CMOs to give up a level of control over their brands. Hosted and moderated by Campaign US, this panel features marketing leaders discussing how they’ve adapted their processes and loosened their grip on the work to create content that resonates.
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In the past, marketing was all about control. CMOs and brands could reach consumers on just a handful of channels, where they could interrupt them with prescribed messaging about their products or services. Now that model has flipped on its head, with consumers dictating the conversation and taking, shaping and sharing brand content on their own. This has forced CMOs to give up a level of control over their brands. In this panel, hosted and moderated by Campaign US, will feature marketing leaders discussing how they’ve adapted their processes and loosened their grip on the work to create content that resonates — and takes on a life of its own.
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What You'll Learn from This Session...
- Marketers will learn how other marketers balance their own messaging with chatter around their brand.
- Marketers will learn how to work with creators talking about their brand.
- Marketers will learn what to do when the chatter around their brand is unfavorable.
