In this session...
In this dynamic session, we’ll explore how brands are using out of home (OOH) advertising to drive social engagement, incorporating everything from 3D billboards and QR codes to static displays. We’ll also dive into social out of home (SOOH) strategies, highlighting how influencer & celebrity partnerships can amplify these campaigns. With real-world examples from American Eagle & Siegelman Stable, you’ll see how creative campaigns and SOOH are transforming the way brands are telling their stories & connecting with audiences.
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This session will delve deep into the power of Social Out of Home (SOOH) advertising and how it’s reshaping the media landscape. By integrating innovative technologies such as augmented reality (AR) experiences, 3D billboards and QR code activations, SOOH has the potential to convert physical advertising into interactive, shareable moments. With a spotlight on American Eagle’s back-to-school campaigns and Siegelman Stable's partnerships, this session will showcase real-world examples of how major brands are blending OOH strategies with influencer partnerships to extend their reach across digital platforms. You’ll discover how brands are making use of large-scale activations and how fashion and retail industries are leading the way in turning static displays into dynamic storytelling platforms that engage consumers both on the streets and on social media. Join us to explore the future of OOH advertising and learn how to tap into its potential for your brand.
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What You'll Learn from This Session...
- Gain an understanding of how OOH merges with social and influencer partnerships to captivate audiences.
- How the fashion vertical approaches its OOH and social advertising strategy.
- Discover the power of influencer and celebrity collaborations in amplifying OOH campaigns to broader audiences.
- Learn about emerging technologies like AR and 3D displays and their role in making OOH more interactive.
