In this session...
Join Wattpad and WEBTOON as they take a deep dive into their storytelling platforms and the Gen Z users that drive them. A panel of experts will share insights into these highly engaged communities and explore how IP that starts on the platform fuels huge fandoms that can’t be found anywhere else.
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This discussion will provide valuable perspectives on how brands can navigate these Gen Z platforms to find and connect with users that fit their values. Wattpad and WEBTOON will share the secret sauce behind successfully marketing their top IP to massive Gen Z audiences through the lens of Social, Content and Brand Partnerships.
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What You'll Learn from This Session...
- Learn about the WEBTOON Entertainment family along with the size and influence of our content, Creators, and platforms
- Explore how Wattpad and WEBTOON use data-driven insights and trends to dive into the endless pool of UGC across both platforms, to launch some of the most loved titles into off-platform mediums
- Learn how Wattpad and WEBTOON work with brands to tap into their massive Gen Z communities to create long lasting brand affinity in a way that resonates with our users.
