In this session...
Join Duracell Global Chief Marketing Officer Ramon Velutini on mastering the art of pop culture disruption in a low-interest category. Discover how strategic, unexpected partnerships with reality TV stars and professional sports teams across F1 and Major League Soccer have catapulted Duracell into the cultural spotlight. Learn how bold moves can drive brand affinity, spark authentic consumer connections, and elevate social conversations to unprecedented levels.
What You'll Learn from This Session...
- Don’t let your category become a commodity: People don’t really think about low-interest products like batteries. You need to have the self-awareness to understand this and the drive to change the conversation and make the choice of brand matter! Every br
- Make Work that Works: Marketers should not be afraid to unapologetically sell their products. You can still break through the clutter! Make sure the work delivers on these 3 things: a) Work is insightful and rooted in culture, b) Brand role is clear, c) W
- Fuel great creative when it earns the money: Don’t be constrained by a set budget. If your work is working, fight for it to get the investment it deserves. The business will do better for it.
