In this session...
Today's marketers are constantly forced to do more with less. Coupled with the growing CMO mandate to produce measured growth, the industry is fast-moving to maximize efficiency and optimize incrementality across every dollar spent. To do so, marketers must leverage the most innovative solutions and work with partners that provide predictive planning tools, real-time optimization opportunities, and unified campaign intelligence across their entire media mix.
View More
Enter the new era of measurement: Real-Time Connected Intelligence. Encompassing Brand, Visit, and Sales Lift, this innovative, unified approach to measurement better monitors omnichannel campaign performance and provides the true impact of a brand’s entire marketing efforts. Join us as we dive into how brands are rethinking measurement, the importance of unified intelligence across all commerce, and how real-time optimization drives real-world brand impact.
View Less
What You'll Learn from This Session...
- Faced with the pressure to do more with less, hear how marketers are focused on maximizing campaign efficiency and effectiveness.
- New innovative predictive and real-time measurement solutions are becoming necessary for brands looking to maximize the value of every media dollar spent.
- Real-time optimization empowers marketers to closely monitor campaigns and adjust them as needed to improve campaign performance and drive brand growth.
