Angelina Eng

Angelina Eng is Vice President of Measurement, Addressability & Data Center at the IAB. Angelina has held senior positions at Morgan Stanley, Merkle, and dentsu; whilst helping hundreds of brands define, build, and manage and support digital media efforts. Her current focus at IAB centers around providing essential industry standards, guidance, and education on various data and technology approaches amid changes in underlying technology and privacy regulations in a constantly evolving ecosystem.

Over the years, she has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc). Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.