In this session...
Measurement can be a make or break factor in many important decisions made in the media industry. Especially when dealing with diverse owned media that is already at a traditional disadvantage, accurate measurement is crucial.
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Join President of Advertising at Group Black Kerel Cooper in conversation with Charlene Polite Corley, VP, Diverse Insights & Partnerships at Nielsen and Stephanie Posner, Senior Director of Product Policy at DoubleVerify as they dive into various measurement tactics and how the work they are doing is taking us even closer to a more equitable media landscape.
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What You'll Learn from This Session...
- Measurement
- Diverse owned media
- Equitable media landscape
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