In this session...
Join us as we delve into the captivating journey behind our Haunted Mansion collaboration. Explore our meticulous approach to selecting the perfect partnerships and discover the secrets to our marketing strategy for this unique launch. Get an exclusive walkthrough of the process, from conception to execution, and learn how we successfully balanced our brand and licensee requirements. Gain valuable insights into the contributing factors that made our Disney Haunted Mansion collaboration a resounding success!
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Explore the Disney Haunted Mansion collaboration — a fusion of creativity, strategy and magic! Built on curated partnership, it preserved the Mansion's charm with ColourPop's creativity. Leveraging its allure and Disney's excitement, we tailored our approach for our audience. Social media, influencers and interactive experiences engaged fans and expanded excitement. Execution blended creativity, detail, and quality, meeting brand and licensee needs. Teams worked tirelessly, crafting products meticulously. Balancing requirements preserved the Mansion's iconic elements while allowing creativity to shine. The collaboration thrived due to passion, dedication and alignment. Staying true to the Mansion's spirit, it resonated with fans, exceeding expectations. This journey embodies the magic of creativity, strategy and storytelling uniting.
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What You'll Learn from This Session...
- Insights into the meticulous process of partnership selection.
- Understanding the unique marketing approach for collaborations.
- Strategies for successfully balancing brand and licensee requirements.
