In this session...
In this exclusive interview, Shameer Aerkulangara, Executive Director, and Business Growth Strategist from Essence MediaCom B2B group, discusses the findings of their recent global B2B CMO survey, "The CMO Coming of Age Story," in partnership with NewtonX and shares insights into the ever-evolving role of B2B Chief Marketing Officers. Shameer sheds light on the challenges and opportunities modern CMOs face in a digital-first world and provides recommendations for success in this dynamic landscape.
What You'll Learn from This Session...
- How is the role of a B2B CMO shifting?
- What are the challenges and opportunities modern CMOs face in a digital-first world?
- How can B2B CMOs be successful in this shifting landscape?
