In this session...
There was an era brands couldn't keep pace with culture. And there was a time when brands, and the sponsorships that they rode in on, were perceived as interlopers eager to sign a check align to themselves with the next big thing and gain some cache.
But brands don't have to wait for the Super Bowl, celebrity endorsement or the perfect TikTok to be a part of the conversation, they can start it themselves. Dan Sanborn, President of Wheelhouse Labs and Head of Marketing for Kimmelot, will tell you how.
What You'll Learn from This Session...
- Value of entertainment marketing for brands.
- How to move at the speed of culture.
- Best practices for creating your own cultural marketing moment.
- Turning competition into collaboration.
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