In this session...
How does B2B marketing differ from traditional B2C marketing strategies? The answer is somewhat nuanced – both are similar and different in many ways, but they can also learn from and influence each other.
Specialist B2B marketing agency, Beettoo, will be joined by experts from the B2B world, to discuss Business-to-Business marketing and explain why a Brand-to-Demand approach is key to success.
What You'll Learn from This Session...
- B2B vs B2C marketing: what can they learn from each other?
- Why brand-to-demand is vital in a B2B environment.
- Understanding and overcoming challenges facing B2B marketers.
