In this session...
Out of home creative gives brands the opportunity to engage with consumers in real life and drive action. As the medium gets even more digital, technology and the media landscape evolves, it’s more important than ever to stay on top of the latest trends (AR, AI, etc.) and how they will impact the creativity and effectiveness of Out of Home. Hear from brands and agencies on this important topic, as well as a discussion on proposed guidelines to leverage great OOH creative.
What You'll Learn from This Session...
- How brands view the opportunities in out of home.
- New guidance on how to best use digital out of home advertising as part of your omnichannel mix.
- How latest technologies are impacting out of home.
