In this session...
Get ready for an engaging and enlightening session with award-winning, critically acclaimed podcasts, along with a top media-buying platform, to gain actionable insights on ways to simplify podcast advertising. We’ll dive into topics like inventory quality, big cross-publisher programmatic ad buying, targeting strategies and measurement approaches that drive performance outcomes. Don’t miss the opportunity to discover the one-two punch of programmatic plus host-read in the winning podcast advertising playbook!
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Podcasting has reached a pivotal moment. Its meteoric rise in popularity has attracted a diverse, younger audience, making it a premier destination for advertisers seeking intimate, captivating storytelling. This surge in engagement, powered by innovations like programmatic buying, is reshaping podcast advertising into a dynamic, measurable, and valuable media channel. Amidst this explosive growth, the podcast advertising landscape remains highly complex and fragmented for brands and marketers to navigate.
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What You'll Learn from This Session...
- Unlock the Potential: Explore the podcast advertising strategies that have propelled Libsyn AdvertiseCast's exclusive creators to success.
- Lessons Learned from Creators & Advertisers: Gain firsthand insights from creators and advertisers on how they’re harnessing host-read, dynamic, auto, and even video ads to drive audience growth and deliver outstanding results for advertisers.
- Navigate the Landscape: Learn how to navigate the intricate and fragmented world of podcast advertising, equipping yourself with the knowledge to thrive in this dynamic medium.
