Tracks Venues

In this session...

VIZIO shared the upcoming Home Screen Transformation back in May at New Fronts, and we will show you what’s happened since. Join us on a journey through the evolution of the VIZIO experience for our Viewers and Advertisers with our Home Screen White Paper learnings, New Ad opportunities across the platform and details on our Branded Content Studio success. We will leave you with some thought leadership around the Video landscape and where VIZIO can help you succeed.

What You'll Learn from This Session...

  1. The viewer’s bird’s eye view of the streaming world, the VIZIO Home Screen is the most powerful tool for content partners, brand advertisers and consumers alike.
  2. A user’s first touchpoint, content partners and brands are leaning into the Home Screen’s full funnel capabilities.
  3. See how clients are taking it a step further by creating for the Home Screen via VIZIO’s Branded Content Studio.

Presented with


Speakers

Brandon Helrich Group Director, OMD’s The Content Collective Omnicom Media Group
Adam Bergman Group Vice President, Advertising & Data Sales Vizio
Ken Norcross VP, Data Licensing and Strategy VIZIO
Mike O'Donnell Chief Revenue/ Strategic Growth Officer Vizio
Allison Clarke Head of General Market Advertising Sales Vizio
Christine Reed Director, Media The Home Depot
Lucy Sutphin Associate Director, Product Marketing Vizio
Katlyn Wilson Director of Branded Content Sales & Strategy Vizio

Event Details

Event Type Special Event