In this session...
Sports have been a cultural mainstay for as long as anyone can remember, attracting some of the most passionate fans one can imagine. Today, fans are empowered to embrace all their passions and participate in fan culture in ways that add value to their lives. What does this mean for sports fandoms? And what does this mean for brands seeking to engage with sports fans?
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Allison McDuffee, Head of Insights & Measurement of Twitch Ads, answers these questions and more in our session, highlighting findings from our Anatomy of Hype global research study and success stories from brands connecting with sports fans on Twitch.
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What You'll Learn from This Session...
- There are so many ways to be a sports fan today
- Sports fandom has always been about passion and today it’s also about inclusivity and authentic expression
- Sports fans want brands to add value to their communities, and that can be done in a number of ways
