Live Sports Beyond Linear: The Evolution of Sports Broadcasting > Events: New York 2023

Advertising Week New York 2023

Live Sports Beyond Linear: The Evolution of Sports Broadcasting

Wednesday, 18 October at 3:30 PM
The Insights Arena

Lynnwood Bibbens

Mike North

Trailblazers & Trendsetters

In this session...

Live sports accounts for more than 90% of the top rated broadcasts on television. How brands and advertisers can tap into the last bastion of appointment viewing to advertise at scale to broad audiences.

What You'll Learn from This Session...

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Presented with

Speakers

Lynnwood Bibbens CEO & Founder ReachTV

Mike North VP, Broadcast Planning & Scheduling National Football League

Event Details

Event Type Session

Track Trailblazers & Trendsetters

View Track

Streaming

Social Impact

Moving TV Forward

Presented byAmpersand

Future is Female

Future of Programmatic

Presented byTwilio Segment

Data & Decisions

Presented byAcxiom

Brands & Marketers

Presented byBest Buy Ads

Advances in AdTech

Presented byBasis Technologies

AI & Web3

Presented byMicrosoft Advertising

AWLearn Academy

Business of Marketing

Presented byLinkedIn

Campaigns & Creativity

Content and Pop Culture

Converged TV Measurement

Presented byTelly

Creators & Authenticity

Cross Screen Engagement

Experience Economy

Future Finders

Game Changers

Presented byEpsilon

Ideas & Innovation

Industry Disruptors

Media & Entertainment

Presented byParamount

Modern Marketing & Measurement

Presented bySamba TV

Shopping & Commerce Media

Presented byAfterpay

Small Business Marketing Forum

Presented byAmazon Ads

Trailblazers & Trendsetters

Trends & Insights

Search Events

Live Sports Beyond Linear: The Evolution of Sports Broadcasting

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Live Sports Beyond Linear: The Evolution of Sports Broadcasting

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details