In this session...
The future of media planning and buying is interoperability – common standards, sensible measurement across and between platforms, and relevant targeting that marketers can trust. With consumers fully merging the physical and digital in their lives, and preferring no ads at all to ads that aren’t ultra-relevant, it’s imperative that the industry move toward this ideal.
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But this future is going to be determined by what’s happening right now – the business decisions, partnerships, and strategies on behalf of brands, media agencies, and tech providers that will be key to steering our industry in the right direction. This conversation will discuss this pivotal moment in media and the changes that are needed to knit together advertising’s three essential concepts: attention, relevance, and scale.
Join Infillion and a panel of agency leaders, as they hash out the importance of an interoperable, modular media landscape and the roadmap that can fulfill it.
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What You'll Learn from This Session...
- How is fragmentation causing friction across media buying?
- What's the best combination of programmatic and direct buying to maximize ROI?
- What does an advertising platform need in order to offer a combination of guaranteed attention, relevance, and scale?
