In this session...
Attention scarcity. Effective partnerships. How consumers really feel about tracking. And the critical importance of first-party data. The Martech and Adtech space continues to evolve on the back of privacy, data, and ever-changing consumer expectations. In this session, we discuss which trends will change the way we market, and which might fade.
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What Taylor Swift can teach marketers about personalization and partnerships. Why you’ll probably tune out after 60 seconds. And the reasons you can’t really trust what your customers tell you. All this, plus discussions around data, privacy, and meeting consumer expectations in an ever-evolving Martech and Adtech landscape.
Tune in as we unpack 20 key trends and questions occurring across the Marketing and Advertising space. How businesses and brands must continue to evolve to deliver relevant customer experiences. And learn more about what it’s going to take to balance data, trust, and personalization, as consumers ask for more transparency around how their data is used.
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What You'll Learn from This Session...
- AI is here to stay, but we must remain curious. Questions can be more important than answers.
- Every company should prioritize a first-party data strategy.
- Open tech stacks are going to be critical as the Martech and Adtech space continues to evolve.
