In this session...
Join Morgan Selzer, Chief Content and Studios Officer at Headspace, for an exclusive behind-the-scenes journey exploring the brand's evolution from a mindfulness and meditation app to a dynamic multimedia mental health platform. Uncover how Headspace prioritizes the art of storytelling through content to engage their audience, meeting them wherever they are.
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Since coming on board in 2019, Morgan has been instrumental in the development of Headspace Studios, the multi-platform production studio within Headspace, delivering impactful content for distribution within and beyond the app. These projects include premium TV & film projects, digital series, podcasts, and consumer goods with industry giants such as Netflix, Sesame Street, BBC Studios Natural History Unit and the National Park Foundation and more.
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What You'll Learn from This Session...
- BTS of the Headspace brand transformation from meditation and mindfulness app to a 360 media approach
- How content plays an imperative role in communicating the Headspace vision
- Headspace Studios and the journey to creating content outside the product
- Partnering with industry giants like Netflix, National Parks, Sesame Street and Pangaia.
