In this session...
Responsible for 85% of the day-to-day spending decisions, women are fueling the economy, living longer and investing in their health and well-being. More than ever, there is an increased opportunity to better serve this vital consumer and address their needs as they focus on longevity and whole-life health. Join us to uncover how the advertising community can better serve and authentically engage with women seeking the tools and resources to thrive.
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Women are reshaping the economy by embracing the latest innovative products and services. As women live longer, they’re making significant financial decisions focused on healthcare and lifestyle for themselves and their families. In this session, we will address how media, brands and agencies can address the needs of this vital consumer and tap into a growing market.
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What You'll Learn from This Session...
- Recognizing the full scope and power of this demographic.
- Understand the resources and tools this consumer needs.
- Learn how to effectively reach and authentically engage with this consumer
