In this session...
Hosted by The Marketing Society, be inspired by future changemakers. In this session, we pass the mic to four Gen Zers and get reactions from their CMO parents. Together, we will explore how brands impress or alienate Gen Z, where Gen Z goes for inspiration and what brands are getting it right. The Gen Z panel will offer perspectives on how to build a successful brand.
What You'll Learn from This Session...
- What brands are getting it right.
- What marketing strategies appeal to this generation.
- Real-time reactions from CMOs.
