In this session...
For years now, we’ve heard that the CRO and CMO relationship is the most important in the C-suite. However, many marketers seem to have forgotten about a second, equally important audience: their CFO. CMO/CFO alignment is crucial to establishing shared goals and understanding of how marketing investment sustains the long-term growth and success of an organization. In this discussion, we will cover how to establish shared language and understanding with the CFO and translate marketing metrics into business impact.
What You'll Learn from This Session...
- Understand the journey of the CMO role from a tactical marketing position to a strategic seat at the executive table. Explore how CMOs are transforming their roles to become key drivers of business success.
- How CMOs are leveraging the language of finance to show CFOs the value of marketing.
- Get a glimpse into the future of marketing leadership as we explore emerging trends, technologies and strategies that will continue to shape the CMO's role and influence in the coming years.
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