In this session...
In the age of social, mapping content to predefined tentpoles is dying, and creating content at the speed of culture is in. In this session, Haley Kalil (@haleyybaylee) and Finola Austin break down how brands infiltrate culture with strategic creator partnerships. Learn from one of the top creators how she creates content connected to cultural moments and from brand and agency veterans how they use social data to inform the creator/creative strategy and leverage media to build momentum around organic creator content.
What You'll Learn from This Session...
- Influencer strategies should be built around real consumer tensions as expressed in the existing social conversation.
- Brands don’t need to chase every flash in the pan trend, but how you create content connected to social culture is critically important to driving engagement and building a community.
- Paid media is an important part of building momentum and ensuring content is delivered to the right people at the right time.
