In this session...
66% of Americans are impacted by addiction, either personally or in their family. However, stigma and disparities in healthcare access and culturally responsive support to address substance use disorder persist, particularly in Black and Hispanic/Latinx communities.
Join TODAY host, Craig Melvin, Accenture Song, Ad Council, National Council for Mental Wellbeing and Shatterproof to unveil a new campaign and discuss how marketers can take part in reducing stigma, promoting paths to recovery, and improving health equity.
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It is time for marketers and advertisers to drive a national conversation to destigmatize substance use disorder, drawing on lessons learned over time. The power of our collective voices can drive a topic out of the shadows and into the public consciousness where solutions are created.
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What You'll Learn from This Session...
- Two-thirds of Americans are impacted by addiction, either personally or within their family. However, stigma and disparities in healthcare access and culturally responsive support to address substance use disorder persists, particularly in Black & Hispani
- It is time for marketers and advertisers to drive a national conversation to destigmatize substance use disorder drawing on lessons learned over time on issues like HIV/AIDS, breast cancer and marriage equality.
- We can use the power of language to reduce shame, remove stigma, and create a narrative of action around substance use disorders.
