In this session...
We will examine how publishers and agencies leverage first-party contextual data and audience targeting to build sustainable targeting strategies. With the cookie-less era upon us, publishers and advertisers need to partner on key initiatives to succeed. We will delve into the specific tactics, shedding light on the effectiveness of new data strategies as viable alternatives to cookie-based data.
What You'll Learn from This Session...
- Direct partnerships with premium publishers who have their own unique and robust data is a scalable strategy to drive performance without reliance on third-party cookies.
- Open communication with publisher partners can result in opportunities for deepened insights and sustained performance improvements.
- Leveraging publisher first-party audience and contextual data is an efficient strategy to ensure privacy compliance, brand safety, waste reduction and scalability.
