In this session...
In this session, MediaLink, in partnership with UTA-IQ, will share insights from the annual Marketer’s Forecast Report (TMF24) — an annual survey of the world's top marketing leaders — and discuss the forces shaking up culture and business and how they plan to navigate the next 12 months with confidence.
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The future has never looked so radical, yet marketing leaders have never been more optimistic — about the impact of their role, their dedication to long-term growth and their enthusiasm for technological advancement. But while the vast majority say they aren’t phased by the change ahead, less than half believe their business is ready to embrace it. So, how can you, as a marketing leader, move from intention to action? What are the paths to influence within their organization, and whom can they partner with? What are the macroeconomic, business and cultural factors complicating their transformation journeys, and how can they be overcome?
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What You'll Learn from This Session...
- Gain insights into how CMOs can connect the dots between their investments, sales, revenue and profits.
- Understand how marketers are navigating the technological revolutions of AI and betting on non-traditional consumer interactions and channels.
- Uncover new partnership models for marketing leaders.
