In this session...
Join Spotify as we discuss what our streaming intelligence has revealed about Gen Z, and the powerful role music and podcasts play in capturing their attention and creating community. In this session, we will explore how Gen Z engages with multi-format content and how innovative brands, like PepsiCo, connect with this audience on the world’s most popular audio streaming service. Learn from experts, influencers and brand leaders as they share their strategies for success in the ever-evolving media landscape.
What You'll Learn from This Session...
- Discover how podcast hosts are defining culture, and how their content deep dives into the topics Z's care about.
- Gain insights into how audio and video connects fans, creators and brands, and what that means for your marketing strategy.
- Learn how multi-format will drive Gen Z engagement for your brand.
