In this session...
If you see the same messages over and over again, you'll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we've all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta and Anthropologie as they break down ways to quantify your creative fatigue, differentiation and resonance and use it as a competitive advantage in order to maximize impact and reach untapped audiences.
What You'll Learn from This Session...
- Why optimizing creative messaging can be a powerful driver of performance marketing.
- How to analyze your campaign for creative fatigue levels over time.
- Testing approaches to improve diversification to reach untapped audiences.
- How creative diversification can drive better performance and deliver more relevant creative at scale.
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